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Recognised for Excellence in Academia at HRD India Awards 2023
Best Entrepreneurship Development Program Institute
Earn While You Learn
Global Connect: Internships & Placements

Program Overview

The segment of Digital Marketing is going through tremendous growth lately. The opportunities in the segment are huge and exciting. In view of the present scenario and market conditions, iLEAD has come up with the degree course of BBA in Digital Marketing in Kolkata affiliated to MAKAUT.

It is expected that India will have almost 970 million internet users by 2025. With almost every single business opting for an online presence now, the scope in the field of digital marketing is becoming huge. As personalization is becoming the key to marketing success, data-driven digital platforms are being preferred more by organizations. Almost 4.41 billion people are expected to be on social media by 2025 and this will give further boost to internet and social media marketing. Hence, a career in digital marketing in the new era will be as exciting and lucrative as it can be.

iLEAD was recognized and awarded the Best Entrepreneurship Development Program Institute in 2019. We have our own chroma studio, audio studio, and production house. The exposure that a student of the digital marketing course in Kolkata will get at iLEAD is enormous. iLEAD also provides the opportunity to ‘Earn While You Learn’. Through this program, students can study and also do paid work via iLEAD and gain experience. Our course of BBA in Digital Marketing in Kolkata is a perfect amalgamation of academic curriculum and practical industry exposure.

  • Learn about SEO, SMO, Social Media Marketing, Customer Profiling, AR and VR, Google Analytics, Python, E-Commerce, Data Analytics Skills, Lead Management Software (Blender, HubSpot, Adobe Experience Cloud, etc.), Data Visualization, Marketing Analytics, Content Development and more.
  • Hands-on experience working in the professional world with various projects, practical assignments, and internship opportunities
  • In-house chroma and audio studio with the latest equipment
  • Industry exposure and portfolio-worthy projects
  • Interact with experts, guidance from industry leaders, internship and placement assistance period
What Are We Offering?

4 years undergraduate degree program of BBA in Digital Marketing under Maulana Abul Kalam Azad University of Technology (MAKAUT)

Highlights From The Course

Our Digital Marketing course in Kolkata has a very practical approach to the curriculum and makes you familiar with every aspect of digital marketing so that you can understand your passion better. Some of the highlights from the course include –

  • Advertising and Brand Marketing
  • Digital Marketing and Content Development
  • Integrated Marketing Communication
  • R /Python Fundamentals
  • SEO and SMO
  • Social Media Marketing
  • Social Media Platforms
  • Customer Profiling
  • AR and VR
  • Google Analytics
  • E-Commerce
  • Data Analytics Skills
  • Lead Management Software like Blender, HubSpot, Adobe Experience Cloud, etc.
  • Data Visualization
  • Data Mining
  • Marketing Analytics and more.
Why the Digital Marketing Industry?

This course of bachelor in digital marketing in Kolkata is in sync with the industry needs and requirements. The prospect of digital marketing in the near future is extremely bright because with change of time, the world is rapidly moving towards a digital world and for a fact, even digitised currency. It is a sunrise sector for the economy of the country and is set to provide employment to a huge number of skilled individuals.

  • The digital marketing career scope will be worth $160 billion by 2025 in India
  • Mobile advertising may witness a growth of 25.4% CAGR
  • Circulation of digital newspapers is expected to rise to $186 million
  • As per PwC, by 2025, India is going to be the fastest-growing internet advertising market globally
  • The industry of influencer marketers may grow up to 2,200 crores by 2025
  • By 2025, the digital marketing sector can create 65 million jobs

iLEAD Advantages

  • Recognized for Excellence in Academia at the HRD India Awards 2023 in association with The Economic Times
  • iLEAD is also recognized as the Best Entrepreneurship Development Program Institute at the Sankalp Awards 2019
  • High-end equipment and upgraded chroma studio and audio studio for your projects
  • Top-ranking experts from film and media industry as guest and adjunct faculty
  • iLEAD's own film and production units ensure hands-on experience from Day 1
  • 1,20,000+ popular, rare, and unique books in the library, 20+ journals, and periodicals
  • Around 5,000+ audio-visuals content and a very large digital library
  • Internships, networking, live projects, and industry exposure
  • Merit-Based Scholarships
  • Earn While You Learn opportunities
  • 100% placement assistance

100 Hours Of Job Oriented Training

100 hours of exclusive job oriented practical training in the industry for the students will be provided. 50 hours of the program will include Personality Development classes; any one course on either Event Management, Photography, Digital Marketing, Design, Editing and One Foreign Language FREE OF COST (Beginners Level Only). And another 50 hours to include industry-oriented training program in order to make students job ready. The training will include internships, venue visits and more.

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Additional Courses And iLEAD Diploma

Once you are in iLEAD, you can also take up the short-term professional courses offered by iLEAD. One short-term course is offered completely free of cost to a regular iLEAD student. These courses help you to be industry ready. Classes for these courses are generally held during weekends.

iLEAD DIPLOMA

In order to impart holistic education to you and make you competent professionals in diverse fields, iLEAD goes beyond the curriculum and engages the students in challenging ‘on campus’ and ‘off campus’ activities. At least twice every month, experts from different fields are invited to deliver lecturers at iLEAD. Our students receive the Diploma at the end of the under graduate or post graduate program as a value addition to the university degree.
The diploma will mention the non academic credit points accumulated by the student in the six semesters of the graduation program.

Highlights of the Diploma Program

You can collect one credit point by imparting at least six hours of community service or being involved in co-curricular and extracurricular work. It is compulsory for our every student to take up at least one online course offered by Coursera. You will get two credit points on successful completion of one course.

iLEAD's Personality Development Program
  • A 60-hour training module for soft & life skills with focus on personality development (Compulsory for all students).
  • A foreign language course for students.
  • Field trips, internships, live projects.
  • Participation in co-curricular and extracurricular activities.

*Conditions Apply

Eligibility Criteria

  • Minimum 50% marks or above in Higher Secondary or equivalent examination (CBSE, ISC, A Levels or any other equivalent Board examination) with English as a compulsory subject are preferred.
  • Students will have to appear for GD and PI at iLEAD. However, they will get admission on clearance of the CET Examination only. Also, all the Academic Credentials of the students need to be approved by the University.

Course Structure

    1. Major – Principles of Management, Business Statistics
    2. Minor – Computer Fundamental
    3. Inter Disciplinary – Any one from GE baskets A or D
    4. Ability Enhancement – English & Professional Communication
    5. Skill Enhancement – Life Skills & Personality Development
    6. Common Value added Course – Yoga/ Health & Wellness/ Sports
    1. Major – Marketing Management, Digital Marketing
    2. Minor – Management Information System
    3. Inter Disciplinary – Any one from GE baskets B or E
    4. Ability Enhancement – Modern Indian Languages and Literature
    5. Skill Enhancement – IT Tools for Business
    6. Common Value added Course – NSS/ Critical Thinking/ Mental Health
    1. Major – Principles of Accounting, Human Resource Management
    2. Minor – Word, PowerPoint & Spreadsheet Application with Excel
    3. Inter Disciplinary – Any one from GE baskets C or F
    4. Ability Enhancement – The Constitution, Human Rights and Law
    5. Skill Enhancement – Understanding basics of Cyber Security
    1. Major – Digital Business Strategy, Consumer Behaviour, Management Information System & ERP
    2. Minor – Basics of Operating System, Graphic Design with Photoshop and Illustrator
    3. Ability Enhancement – Society Culture and Human Behavior
    1. Major – Social Media Marketing, Integrated Marketing Communication
    2. Minor – Cloud Computing, E-commerce and Application
    3. Skill Enhancement – Internship to be started after exam of 4th sem (sem break) and completed within 5th sem(weekends)
    1. Major – Web Design and Development, Introduction to Python, Organizational Behaviour
    2. Minor – Development with HTML and CSS, Internet and Networking
    1. Major – Introduction to Business Analytics using R/Python, Cyber Security & Cyber Law, Services Marketing
    2. Minor – Software Project Management, Data Analysis and Interpretation
    1. Major – Search Engine Marketing & Search Engine Optimization, Computerized Accounting System
    2. Skill Enhancement – Research Project

For detailed syllabus

Click Here COURSE BROCHURE

Faculty

Mr. Sanjoy Bhattaacharyya

Mr. Sanjoy Bhattaacharyya

Head of HR and Head of School of Business with experience of 25+ years

Dr. Ishita Datta Ray

Dr. Ishita Datta Ray

Vice Principal and Assistant Professor in the Management Department with experience of 19+ years

Dr. Priyanka Jaiswal

Dr. Priyanka Jaiswal

HOD & Professor in the Management Department with experience of 8+ years

Dr. Archita Chatterjee

Dr. Archita Chatterjee

Assistant Professor in the Management Department with experience of 14+ years

Mr. Aniruddha Kundu

Mr. Aniruddha Kundu

Assistant Professor in the Management Department with experience of 16+ years

Ms. Pampa Sarkar

Ms. Pampa Sarkar

Assistant Professor in the Management Department with experience of 14+ years

Ms. Piyali Chatterjee

Ms. Piyali Chatterjee

Assistant Professor in the Management Department with experience of 13+ years

Ms. Arunima Hazra

Ms. Arunima Hazra

Assistant Professor in the Management Department with experience of 3.5+ years

Ms. Madhumita Das

Ms. Madhumita Das

Assistant Professor in the Management Department

Ms. Ritwika Bhattacharyya

Ms. Ritwika Bhattacharyya

Assistant Professor in the Management Department

Course Fees

Semester
Fees
Registration Amount
50,000
Semester I
1,55,000 ( Admission fees & 1st Semester Fee)
Semester II
1,55,000
Semester III
60,000
Semester IV
60,000
Semester V
60,000
Semester VI
60,000
Semester VII
60,000
Semester VIII
60,000
Grand Total
7,20,000

Scholarship Programs

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Industry Exposure

Student who built careers at iLEAD

  • Placements

  • Internships

  • Alumni

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Digital Business Associate at Incfrog

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Management Trainee at Reliace Retail

BBA - 2018-2021

Management Trainee at TCS

BBA - 2019-2022

Procurement Executive at PS Group

BBA - 2020-2023

Marketing Intern at Moople

BBA - 2020-2023

Content writer Intern at PR Signal

BBA - 2020-2023

Marketing Intern at ITC Limited

BBA - 2019-2022

HR Intern at E&Y

BBA - 2015-2018

Anushka Upashak

BBA - 2017-2020

Vedant Dugar

BBA - 2018-2021

Ankana Ghosh

BBA - 2015-2018

Draupnir Capital Incubation Centre at iLEAD

iLEAD has partnered with Draupnir Capital, a premier private equity advisory firm dedicated to empowering young startups, to launch the Draupnir Capital Incubation Centre at iLEAD.

Draupnir Capital Incubation Centre at iLEAD is exclusively focused on our very own iLEAD students, graduates, and alumni, ensuring they receive unparalleled support – be it resources, capital, intellectual property, or administrative guidance.

We’ve also joined forces with the State Bank of India, amplifying the support network for our budding visionaries. This strategic alliance among iLEAD, Draupnir Capital and the State Bank of India promises a transformative impact on the entrepreneurial landscape.

Career Prospects

Content Manager

Content Manager

Digital Account Manager

Digital Account Manager

CRM Manager

CRM Manager

Content Writer

Content Writer

Copywriter

Copywriter

PPC Search Manager

PPC Search Manager

Social Media Manager

Social Media Manager

Digital Marketing Manager

Digital Marketing Manager

Analytics Manager

Analytics Manager

Marketing Executive

Marketing Executive

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Frequently Asked Questions

1. What does Digital Marketing cover as a principle?

The online world is constantly evolving, so it’s very important to keep ourselves updated with the major aspects of digital marketing to keep our head in the game and stay ahead of everyone else. In this day and age, digital marketing is the most effective marketing technique as consumers spend a whole lot of their time shopping online. It is essential to understand the basics of digital marketing, especially for business owners. Digital marketing has its main focus on leveraging opportunities across the internet and making the right use of online technology, such as digital platforms and devices, to advertise products and generate leads which may increase sales.

2. How is iLEAD’s bachelor in digital marketing in Kolkata is relevant in today's world?

Our course of bachelor in Digital Marketing in Kolkata at iLEAD has an industry-oriented curriculum. It is devised as per industry standards and to provide students with knowledge and exposure that would help them to readily adjust to the present and future industry requirements. In this course, students can learn all the necessary tools and software that are essential for a digital marketing professional. Starting from SEO to lead management, online reputation management, analytics, and coding basics, this course gives you a comprehensive study of digital marketing.

3. Why should one take up BBA in Digital Marketing in Kolkata at iLEAD?

  • iLEAD has an in-house chroma and audio studio that can be used for original digital content creation by the students
  • iLEAD also provides ‘Earn While You Learn’ opportunities that help students to get paid work while still studying in college
  • Students can also get opportunities to work on live projects
  • 100 hours of job-oriented training
  • Latest Technology, Industry Exposure, 100% Placement Assistance

4. Is the digital marketing course in Kolkata offered by iLEAD affiliated to any university?

iLEAD’s degree program of BBA in Digital Marketing course in Kolkata is affiliated to Maulana Abul Kalam Azad University of Technology (MAKAUT).

5. What is the duration of the program?

It’s a 4 year degree program with 8 semesters.

6. What is the eligibility to enroll in the program?

Minimum 50% marks or above in Higher Secondary or equivalent examination (CBSE, ISC, A Levels or any other equivalent Board examination) with English as a compulsory subject are preferred.

Students will have to appear for GD and PI at iLEAD. However, they will get admission on clearance of the CET Examination only. Also, all the Academic Credentials of the students need to be approved by the University.

7. What are the career opportunities after completing the course?

Once you complete the course, you can choose your career as per your interest. You can become a Content Manager/ Digital Account Manager/ CRM Manager/ Content Writer/ Copywriter/ PPC Search Manager/ Social Media Manager/ Digital Marketing Manager/ Analytics Manager/ Marketing Executive and more.

8. Are scholarships available for the program?

Yes. Merit Based Scholarships are available. Students need to contact the college to know more. Call 9163122222 for details.

9. Are there any EMI scheme available for payment of fees?

10 EMIs @ 3.65% Interest | 8 EMIs @ 3% Interest | 6 EMIs @ 2.5% Interest

10. What is the admission procedure?

Candidates are to apply directly on college website (www.ilead.net.in) by online process for admission or visit the college premise. Call 9163122222 for details.

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