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About Digital Marketing

Digital Marketing is one of the most sought after professions today and it follows the rapid evolution of social, internet and mobile marketing. No matter where you are, what jobs you are in and whatever your age is, learning Digital Marketing is always an advantage that could earn you extra income or your next job with great pay package. By learning Digital Marketing you could build your own website and promote it, build your own YouTube channel and market it and even have millions of followers from all over the world even by staying inside the comforts of your home.


  • 40% of the world`s population uses social media such as Facebook, YouTube, Linked In, Snapchat, Instagram and Twitter
  • Most of the world`s population spends at least 30 hours online per month
  • 50% of the internet user base is from Asia
  • Digital marketing today has more than 12.7% of all ad spending and at least 10% of the total advertising budget

Some job profiles in digital marketing are:

  • PPC (Pay Per Click) Executive
  • SEO Specialist
  • SMO (Social Media Optimization) Executive
  • Digital Marketing Executive
  • Content Writer and much more

Course Structure

Level – Beginners
  • Introduction to Digital Marketing
  • Website Planning and Creation
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing
  • Social Media Marketing
  • Web Analytics
  • Digital Media Planning and Buying
  • Email Marketing
  • Mobile Marketing
  • Online Reputation Management
  • Video Marketing

Course Fees: Rs 6,999

Duration: 15 hours

Level - Advanced

Search Engine Optimization (SEO): 30 Hours

  • SEO introduction
  • On-page, off-page
  • Keyword research
  • On page practical on website using yoast SEO plugin
  • off-page practical
  • sitemap, robots.txt, anchor text
  • SEO audit
  • SEO tools
  • PPC
  • Display ads on Google and more

and/or Social Media Marketing: 30 Hours
Facebook Marketing

  • Page vs Profile
  • Creating a page
  • Page analytics
  • Facebook ads
  • Ad objectives
  • Audience

Linkedin Marketing

  • Creating a Professional profile
  • Linkedin ads

Twitter Marketing

  • Creating a profile
  • Tweet, retweet, list, moments
  • Tweetdeck
  • Twitter ads

Video Marketing

  • Creating a YouTube channel
  • YouTube channel optimization
  • Creating a video ad

Course Fees: Rs 9,999

Duration: 30 hours

Duration: Note: Students can either opt for the SEO based course or Social Media Marketing or both. However, the fee for each will be Rs. 9,999/- only.

Class Timings – Saturday and Sunday

Feel free to contact us for further details

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