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BBA in Digital Marketing

Become the digital expert that every brand wants

4-Year UG Degree Program
  • 4-years UG degree program BBA in digital marketing affiliated with MAKAUT
  • Learn SEO, SMO, Python, AI integration and many more
  • 100% Placement Assistance
  • Admission open for 2026
apply now

Best Media and Mass Communication Institute at Gurukul Awards 2023

4th Best Media School in India by KPMG

Earn while you Learn

Global Connect: Internships & Placements

Program  Overview

Digital marketing is seeing tremendous growth in recent years. It is expected to grow by 15% from 2024-2029, thus showing huge opportunity in the coming years. At iLead, digital marketing courses are not restricted to learning theories, but we also let our students get hands-on experience on various tools and software which is currently being used by marketers. 

  • Training in SEO, Social Media Marketing, Google Analytics & E-Commerce
  • Practical projects and internships with real brands
  • Earn While You Learn opportunities for early work experience
  • Access to chroma & audio studios for content creation
  • Learning AI-driven strategies for data-based marketing
  • Industry expert sessions and portfolio development
  • Exposure to current marketing tools and automation platforms

Smart Learning With AI

The digital marketing industry is rapidly changing after the introduction of AI. At iLead we teach our students how to use AI in a smarter way. In this way, they learn how to create content, understand audience behaviour and build potential campaigns. 

With the perfect mix of AI tools and creativity, our BBA course in digital marketing prepares students to stay ahead of the competition and excel in their chosen field. 

What We are Offering

In our BBA in Digital Marketing program, students get into real-world strategies, hands-on tools, and live marketing experiences to master every aspect of the digital world. Here’s a glimpse of what you will be learning. 

  • Advertising and Brand Marketing
  • Digital Marketing and Content Development
  • Integrated Marketing Communication
  • R /Python Fundamentals
  • SEO and SMO
  • Social Media Marketing
  • Social Media Platforms
  • Customer Profiling
  • AR and VR
  • Google Analytics
  • E-Commerce
  • Data Analytics Skills
  • Lead Management Software and AI tools like, HubSpot, Adobe Experience Cloud, etc.
  • Data Visualization
  • Data Mining
  • Marketing Analytics and more.

Career Prospects

  • Digital Marketing Executive
  • Social Media Manager
  • SEO Specialist
  • Content Strategist / Copywriter
  • Google Ads & Paid Media Specialist
  • Email Marketing Executive
  • Data & Marketing Analyst
  • Influencer Marketing Coordinator

Opportunities at iLEAD

Faculty Speak

iLEAD Future Vista

Untold Stories of iLEADers
"

With a degree in BBA from iLead you can pursue some of the following careers.

The iLEAD ADVANTAGES

  • Recognized for Excellence in Academia at the HRD India Awards 2023 in association with The Economic Times
  • 1,20,000+ popular, rare, and unique books in the library, 20+ journals, and periodicals
  • Around 5,000+ audio-visuals content and a very large digital library Internships, networking, live projects, and industry exposure
  • Merit-Based Scholarships
  • Earn While You Learn opportunities
  • 100% placement assistance

Eligibility Criteria

  • Minimum 50% marks or above in Higher Secondary or equivalent examination (CBSE, ISC, A Levels or any other equivalent Board examination) with English as a compulsory subject are preferred.
  • Students will have to appear for GD and PI at iLEAD. However, they will get admission on clearance of the CET Examination only. Also, all the Academic Credentials of the students need to be approved by the University.

Student Experiences @iLEAD

Anish Sadhu
Sana Fatima
Arquam Javed

Key Partners

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Semesters

  1. Major – Principles of Management, Business Statistics
  2. Minor – Computer Fundamental
  3. Inter Disciplinary – Any one from GE baskets A or D
  4. Ability Enhancement – English & Professional Communication
  5. Skill Enhancement – Life Skills & Personality Development
  6. Common Value added Course – Yoga/ Health & Wellness/ Sports
  1. Major – Marketing Management, Digital Marketing
  2. Minor – Management Information System
  3. Inter Disciplinary – Any one from GE baskets B or E
  4. Ability Enhancement – Modern Indian Languages and Literature
  5. Skill Enhancement – IT Tools for Business
  6. Common Value added Course – NSS/ Critical Thinking/ Mental Health
  1. Major – Principles of Accounting, Human Resource Management
  2. Minor – Word, PowerPoint & Spreadsheet Application with Excel
  3. Inter Disciplinary – Any one from GE baskets C or F
  4. Ability Enhancement – The Constitution, Human Rights and Law
  5. Skill Enhancement – Understanding basics of Cyber Security
  1. Major – Digital Business Strategy, Consumer Behaviour, Management Information System & ERP
  2. Minor – Basics of Operating System, Graphic Design with Photoshop and Illustrator
  3. Ability Enhancement – Society Culture and Human Behavior
  1. Major – Social Media Marketing, Integrated Marketing Communication
  2. Minor – Cloud Computing, E-commerce and Application
  3. Skill Enhancement – Internship to be started after exam of 4th sem (sem break) and completed within 5th sem(weekends)
  1. Major – Web Design and Development, Introduction to Python, Organizational Behaviour
  2. Minor – Development with HTML and CSS, Internet and Networking
  1. Major – Introduction to Business Analytics using R/Python, Cyber Security & Cyber Law, Services Marketing
  2. Minor – Software Project Management, Data Analysis and Interpretation
  1. Major – Search Engine Marketing & Search Engine Optimization, Computerized Accounting System
  2. Skill Enhancement – Research Project
Detailed Syllabus Course Brochure

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FAQ

What makes this BBA in digital marketing different from a regular BBA course?

BBA is an umbrella term, under which many different specific industries lie. Like digital marketing, there are hospital management, films and television or animation upon which you can pursue your BBA. 

Will I be getting any real-time exposure?

Yes. Our course is designed in such a way that you will learn and get hands-on training through our studios, live projects and internships.

Does iLead help students make strong portfolios?

Yes. At the end of the semester each student has a strong portfolio which highlights their work for social media campaigns, analytics work or certifications. 

Will BBA in digital marketing be a good career choice?

Yes. As per the current scenario, digital marketing is a growing field, where organizations need more expert marketers who can run campaigns over the digital front.

What type of job can I expect after completing this course?

There are multiple types of job roles you can expect. Digital marketing executive, SEO specialist, PPC expert or E-commerce coordinator are some of the job roles you can pursue after completing this course.

Will this course be helpful if I want to work as a freelancer?

Absolutely!! The module and the technical exposure you will receive after completing this course will be enough for you to start your career as a freelancer.

What is the duration of the program?

It is a 4-year undergraduate degree with 8 semesters.

What is the eligibility to enroll in the program?

Applicants need 50% or above in Higher Secondary or equivalent exams, with English preferred. Students awaiting Class XII results may receive provisional admission based on their Creative Aptitude Test and Personal Interview performance.

Does iLEAD offer scholarships?

Yes. Merit-based scholarships are available for eligible students. Call 9163122222 for details.

Are there any Education Loan Facilities available?

Yes. iLEAD has partnerships with SBI and HDFC Bank for student loans.

How do I apply?

Apply online at www.ilead.net.in or visit the campus for assistance. For help or queries, call 9163122222.

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