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Recognised for Excellence in Academia at HRD India Awards 2023
Industry Oriented Curriculum
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Program Overview

Our sports management course in Kolkata at iLEAD affiliated with MAKAUT has some added advantages that no other institute will provide. Our program of BBA in Sports Management is conducted in association with Protouch Sports, India’s largest Golf academy, to provide our students with the best experience and exposure to the sports industry. This sports management course in Kolkata also comes with 100 hours of exclusive job-oriented practical training.

  • Learn how to combine management skills with HR skills in a corporate field
  • Practical exposure in the field of sports and management
  • Sports industry leaders and experts as guest and adjunct faculty will enlighten the students with their expertise in the field of sports and management
What Are We Offering?

4-years UGC recognized degree course of BBA in Sports Management at iLEAD in association with Protouch Sports under Maulana Abul Kalam Azad University of Technology (MAKAUT).

 

Highlights From The Course

Our BBA in Sports Management in Kolkata has a very practical approach towards the curriculum and makes you familiar with every aspect of sports and management so that you can understand your passion better. Some of the highlights from the course include –

  • Principles of Management & Statistics
  • Management Training & Conditioning
  • Computer systems for Facilities Planning & Management
  • Humanising Sports
  • Financial Management & Accounting
  • Basics of Sports Medicine & Nutrition
  • Marketing Management
  • Human Resource Management
  • First Aid & CPR (Sessional)
  • Basics of Assessment in Psychology
  • Spectator Management & Funding
  • Law and Risk Management
  • Sports Communication
  • Industrial Relations or Funding in Sports
  • Law and Risk Management
  • Managing Sports Organization
  • Officiating and Coaching & Measurement and Evaluation in Physical Education
Why the Sports Industry?

India is home to major sports and games in the world. From football to cricket, from chess to kabaddi, India has been highlighted in the global platforms multiple times. The sports industry has witnessed humongous growth over the years and that has brought in tremendous opportunities too for sports enthusiast. If you want to get into an enthralling and exciting career, the sports industry is an ideal and unique choice for you.

This course of BBA in Sports Management in today’s date is one of the best choices for sports enthusiasts while planning a career in the field of sports. This is because the value of a sports management graduate in India is increasing in a rapid manner with the advent of new leagues, team games, and tournaments around the world.

The Indian sports industry is estimated at a whopping Rs 91 billion

  • The sports rights is predicted to touch $1.3 billion in India and $60 billion globally by 2024
  • According to Insidesport, Disney+Hotstar had collected revenue of 1000 crore through ad sales in IPL 2022.
  • Viacom18 is targeting 37000crore as their ad sales revenue goal for the year 2023 from IPL matches
  • The market size for cricket is expected to reach $ 363.5 million by 2026
  • The global revenue from football is about $47 billion every year
  • The game of golf is altogether an $84 billion industry
  • Around 1,500 players across the country took part in the Khelo India Winter Games 2023 in Gulmarg, Kashmir. Around 40 ‘Khelo India’ centers for J&K have been sanctioned.
  • The above numbers predict that the sports industry will require a great number of skilled professionals within the next few years.

iLEAD Advantages

  • Connected with over 50 sports management organizations across India.
  • The students will be provided practical exposure ot sports events and sports facilities for a better understanding of the management of sports.
  • Sports industry leaders and experts as guest and adjunct faculty.
  • iLEAD provides a separate multi-purpose sports complex for all kinds of outdoor and indoor games along with a gym with state-of-the-art equipment and expert trainers.
  • Best Entrepreneurship Development Program Institute at the Sankalp Education Awards 2019.
  • Hands-on practical experience of working in real projects.
  • 1,20,000+ popular, rare, and unique books in the library, 20+ journals, and periodicals.
  • Around 5,000+ audio-visual content and a very large digital library.
  • Opportunities for internships and networking.
  • Merit-Based Scholarships.
  • Earn While You Learn opportunities.
  • Live projects and industry exposure.
  • 100% Placement Assistance.

100 Hours Of Job Oriented Training

100 hours of exclusive job-oriented practical training in the industry for the students will be provided. 50 hours of the program will include Personality Development classes & any one course on either Event Management, Photography, Digital Marketing, Design, Editing, and One Foreign Language FREE OF COST (Beginners Level Only).iLEAD’s association with Protouch Sports, the country’s largest Golf management company, ensures great exposure into the sports industry for the students. And another 50 hours to include industry-oriented training program in order to make students job-ready. The training will include internships, field trips, and more.

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Additional Courses And iLEAD Diploma

Once you are in iLEAD, you can also take up the short-term professional courses offered by iLEAD. One short-term course is offered completely free of cost to a regular iLEAD student. These courses help you to be industry ready to step into the corporate world. Classes for these courses are generally held during weekends.

iLEAD DIPLOMA

In order to impart holistic education to you making you competent professionals in diverse fields, iLEAD goes beyond the curriculum and engages the students in challenging ‘on campus’ and ‘off campus’ activities. At least twice every month, experts from different fields are invited to deliver lecturers at iLEAD. Our students receive the Diploma at the end of the under graduate or post graduate program as a value addition to the university degree. The diploma will mention the non academic credit points accumulated by the student in the six semesters of the graduation program.

Highlights of the Diploma Program

You can collect one credit point by imparting at least six hours of community service or being involved in co-curricular and extracurricular work. It is compulsory for our every student to take up at least one online course offered by Coursera. You will get two credit points on successful completion of one course.

iLEAD's Personality Development Program
  • A 60-hour training module for soft & life skills with focus on personality development (Compulsory for all students).
  • A foreign language course for students.
  • Field trips, internships, live projects.
  • Participation in co-curricular and extracurricular activities.

*Conditions Apply

Eligibility Criteria

  • Minimum 50% marks or above in Higher Secondary or equivalent examination (CBSE, ISC, A Levels or any other equivalent Board examination) with English as a compulsory subject are preferred.
  • Students will have to appear for GD and PI at iLEAD. However, they will get admission on clearance of the CET Examination only. Also, all the Academic Credentials of the students need to be approved by the University.

Course Structure

    1. Major – Principal of Management & Statistics, Sports Training & Conditioning
    2. Minor – Computer Fundamental
    3. Inter Disciplinary – Any one from GE baskets A or D
    4. Ability Enhancement – English & Professional Communication
    5. Skill Enhancement – Life Skills & Personality Development
    6. Common Value added Course – Yoga/ Health & Wellness/ Sports
    1. Major – Foundation and History of Physical Education, Contemporary Issues in Sports
    2. Minor – Management Information System
    3. Inter Disciplinary – Any one from GE baskets B or E
    4. Ability Enhancement – Modern Indian Languages and Literature
    5. Skill Enhancement – IT Tools for Business
    6. Common Value added Course – NSS/ Critical Thinking/ Mental Health
    1. Major – Financial Management and accounting, Basic of Sports medicine and nutrition
    2. Minor – Word, PowerPoint & Spreadsheet Application with Excel
    3. Inter Disciplinary – Any one from GE baskets C or F
    4. Ability Enhancement – The Constitution, Human Rights and Law
    5. Skill Enhancement – Understanding basics of Cyber Security
    1. Major – Sports Marketing, Human Resource Management, Sports Communication
    2. Minor – Database Management with SQL, Graphic Design with PhotoShop & Illustrator
    3. Ability Enhancement – Society Culture and Human Behavior
    1. Major – Spectator Management & Funding in Sports, Test, Measurement and Evaluation in Physical Education
    2. Minor – Cloud Computing, E-commerce and Application
    3. Skill Enhancement – Internship to be started after exam of 4th sem (sem break) and completed within 5th sem (weekends)
    1. Major – Law & Risk management, Managing sports organization, Advertising & Public Relation In Sports
    2. Minor – Web Development with HTML and CSS, Internet and Networking
    1. Major – Anatomy, Physiology and Exercise Physiology, Psychology and Sociology in Physical Education, Research Methodology
    2. Minor – Software Project Management, Digital Marketing
    1. Major – Officiating and Coaching, First Aid And CPR
    2. Skill Enhancement – Research Project

For detailed syllabus

Click Here Download Brochure

Faculty

Mr. Sanjoy Bhattaacharyya

Mr. Sanjoy Bhattaacharyya

Head of HR and Head of School of Business with experience of 25+ years

Dr. Ishita Datta Ray

Dr. Ishita Datta Ray

Vice Principal and Faculty in the Management Department with experience of 13+ years

Dr. Archita Chatterjee

Dr. Archita Chatterjee

Assistant Professor in the Management Department with experience of 14+ years

Mr. Aniruddha Kundu

Mr. Aniruddha Kundu

Faculty in the Management Department with experience of 15+ years

Dr. Priyanka Jaiswal

Dr. Priyanka Jaiswal

Faculty in the Management Department with experience of 7+ years

Ms. Pampa Sarkar

Ms. Pampa Sarkar

Faculty in the Management Department with experience of 13+ years

Ms. Piyali Chatterjee

Ms. Piyali Chatterjee

Assistant Professor in the Management Department with experience of 13+ years

Ms. Madhumita Das

Ms. Madhumita Das

Assistant Professor in the Management Department

About Protouch Sports

Established in 1990, Protouch Sports is one of the largest and oldest Golf Solution companies in the country. With 16 NGAI-Certified teaching professionals and a student base of 1500 over cities like Kolkata, Mumbai, Hyderabad, Jamshedpur, Shillong, and Delhi, Protouch is one of the largest golf academies of the country and has won the ‘Best Golf Academy in India’ award at the India Golf Awards in New Delhi in the year 2016. Protouch specializes in setting up sporting academies and has set up several golf, tennis, and fitness academies across the country. Protouch has created and launched India’s first education portal dedicated to sports, the Champ for Life academy. It is India’s first provider of certification for online COVID safety courses in football, cricket, badminton, golf, gym & wellness, indoor sports, swimming and tennis for coaches, managers, and the sports industry. Protouch is the first to also introduce online courses in Mentoring, training for corporates like athletes, and other sports-related courses. Protouch has been managing a large number of National, corporate, amateur, and club golf events. Protouch is currently managing the IGU Eastern India Amateur Feeder Tour and has also run several high-profile events like the India v/s South Africa Golf Test Series, All India Amateur, Royal Premier Golf League, The Tolly Cup with 600 participants over 4 days, and many more. Protouch has also been organizing the Inter-School Golf Championship since 2005, which is the largest junior golf event in India. Protouch provides golf course development & facility management solutions and has developed Glade One Golf Course, Ahmedabad. Protouch also runs the country’s largest Golf e-magazine, Golftrade.net, which has over 30000 followers. It also runs the world’s largest free golf classifieds website.

Our Academic Partner

Course Fees

Semester
Fees
Registration Amount
50,000
Semester 1
1,02,900 ( Admission fees & 1st Semester Fee)
Semester 2
39,420
Semester 3
39,420
Semester 4
39,420
Semester 5
39,420
Semester 6
39,420
Semester 7
39,420
Semester 8
39,420
Grand Total
4,28,840

Scholarship Programs

Scholarship

Student Loan Available

Our Loan Partners

For New Students

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Key partners

Industry Exposure

Student who built careers at iLEAD

  • Placements

  • Internships

  • Alumni

BBA - 2020-2023

Digital Business Associate at Incfrog

BBA - 2018-2021

Management Trainee at Reliace Retail

BBA - 2020-2023

Marketing Intern at Moople

BBA - 2020-2023

Content writer Intern at PR Signal

BBA - 2015-2018

Anushka Upashak

BBA - 2017-2020

Vedant Dugar

Draupnir Capital Incubation Centre at iLEAD

iLEAD has partnered with Draupnir Capital, a premier private equity advisory firm dedicated to empowering young startups, to launch the Draupnir Capital Incubation Centre at iLEAD.

Draupnir Capital Incubation Centre at iLEAD is exclusively focused on our very own iLEAD students, graduates, and alumni, ensuring they receive unparalleled support – be it resources, capital, intellectual property, or administrative guidance.

We’ve also joined forces with the State Bank of India, amplifying the support network for our budding visionaries. This strategic alliance among iLEAD, Draupnir Capital and the State Bank of India promises a transformative impact on the entrepreneurial landscape.

Career Prospects

Sports Instructor

Sports Instructor

Sports Nutritionist

Sports Nutritionist

Management Trainee

Management Trainee

Procurement Manager

Procurement Manager

Sports Department Manager

Sports Department Manager

Event Manager

Event Manager

PR Manager

PR Manager

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Frequently Asked Questions

1. What is Sports Management?

Sports Management is a course that combines management skills with HR skills in the sports field. We all know how much it is important for a good team to practice hard to give their best performances. But we forget that behind these smooth live matches, there are people who look after the off-field management. This is where a Sports Manager comes into play.

This course helps an aspirant to learn the business, management, and execution parts of sports and sports events. Sports Management is relatively a new course and its value is increasing rapidly day-by-day with the formation of new leagues, games, and tournament all around the world and India.

2. How is Sports Management relevant in today’s world?

Sports is a never-ending feeling of enthusiasm in the minds of people. It has also been a global bridge for ages now. Sports management is relatively a newer field that is evolving fast. This is because more and more leagues, and teams are being formed and gaining sponsorship from brands or the government. With the advent of the IPL, Pro Kabaddi League, Indian Super League, Indian Hockey League, and more, the scope for Sports Management graduates in India has increased in the last few years. This is why a sports enthusiast should consider a BBA in Sports Management.

3. Why should one take up BBA in Sports Management in Kolkata at iLEAD?

iLEAD’s association with Protouch Sports, the country’s largest Golf management company, ensures great exposure to the sports industry for the students. We are connected with over 50 sports management organizations across India. The students will be provided practical exposure of sports events and sports facilities for a better understanding of the management of sports.
Sports industry leaders and experts as guest and adjunct faculty will enlighten the students with their expertise in the field of sports and management. iLEAD also provides a separate multi-purpose sports complex for all outdoor and indoor games along with a gym with state-of-the-art equipment and expert trainers.

4. Is the Sports Management course in Kolkata offered by iLEAD affiliated to any university?

iLEAD’s course of BBA in Sports Management in Kolkata is affiliated to Maulana Abul Kalam Azad University of Technology.

5. What is the duration of the program?

It’s a 4-years degree program with 8 semesters.

6. What is the eligibility to enroll in the program?

Minimum 50% marks or above in Higher Secondary or equivalent examination (CBSE, ISC, A Levels or any other equivalent Board examination) with English as a compulsory subject are preferred.

Students will have to appear for GD and PI at iLEAD. However, they will get admission on clearance of the CET Examination only. Also, all the Academic Credentials of the students need to be approved by the University.

7. What are the career opportunities after completing the course?

Once you complete the course, you can choose your career as per your interest. You can become a Sports Instructor, Sports Nutritionist, Management Trainee, Procurement Manager, Sales Manager, Sports Department Manager, Event Manager, PR Manager, and more.

8. Are scholarships available for the program?

Yes. Merit Based Scholarships are available. Students need to contact the college to know more. Call 9163122222 for details.

9. Are there any EMI scheme available for payment of fees?

Yes. 10 EMIs @ 3.65% Interest | 8 EMIs @ 3% Interest | 6 EMIs @ 2.5% Interest

10. What is the admission procedure?

Candidates are to apply directly on college website (www.ilead.net.in) by online process for admission or visit the college premise. Call 9163122222 for details.

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