Mass Media and Communication – The Next Big Market for the Digital World
The world of communication is
changing at a rapid rate. With the digital disruption in place, mass mediums
are going through a fast makeover.
In the era we are living or going
to enter in the future, consumption of any kind of media content is going to be
ruled by the digital platform.
This time of convergence has also
pave ways of lucrative career opportunities for the youth in the media sector.
Mass communication colleges in Kolkata have already understood the needs based
on the changes the industry is going through and has designed courses that
would provide the industry with skilled professionals henceforth.
Some of the facts that prove the disruption of digital platform are as follows -
- In 2018, a lot of filmmakers chose to release
small budget films on the digital platforms like Netflix and Amazon. This step
eventually saved a lot of money that were to be spent on distribution and theatrical
release. Some of the popular films that took the route of digital release
instead of releasing theatrically are Love Per Square Foot, Once Again and Brij
Mohan Amar Rahe.
- Movies are released simultaneously on digital
platforms along with their theatrical release. This has also reduced the number
of multiplex movie goers in 2018.
- Sale of digital rights of films grew to reach
13.5 billion in 2018. Amazon, Netflix, Zee5 have bought digital rights of films
that are both critically and commercially successful.
- Thugs of Hindustan was sold to Amazon Prime
at INR 700 million and Sanju was sold at INR 200 million.
- Regional content is also not far in the
trend. Suriya’s Thaana SerndhaKoottam was reportedly sold to Amazon Prime at
INR 62.5 million.
- Karan Johar’s Dharma Productions launched its
digital sister concern – Dharmatic.
- Viacom 18 entered into a multi-picture deal
- Eros has set plans to create original content
for Eros new and the budget is set at US$ 750 million over the next 3 years.
- Shahrukh Khan’s Red Chillies Entertainment is
co-producing ‘Bard of Blood’ for Netflix.
- 245 million people viewed videos online in
2018 whereas 325 million people viewed videos online.
- Large ad platforms claim that there are now
over 3, 00,000 digital small and medium enterprise advertisers using digital
media. The number can reach 5, 00,000 in the next 5 years.
- Digital subscription grew at the rate of 262%
and reached INR 14 billion in 2018.
- As per FICCI, the digital platform will
overtake films in 2019 and print by 2021.
Whether it is news or any kind of other content, the
digital platform is going to be the provider in the coming times. Cyber
journalism is also another buzzing profile in the news world ever since the
convergence took place. Journalism courses have also been adapted in the same
way. Apart from traditional journalistic ways, add up the cyber journalism,
blogging and other forms of keyword oriented content creation in the digital
If you are one of those, who aspire to become a part of
the media sector and have goals to set your future career in the field, you
cannot avoid the emergence and growing importance of the digital platform in
the mass communication sector.
iLEAD’s undergraduate and post-graduation courses of Media Science and Film and TV Production are in sync with the ongoing changes in the industry. Students enrolling in the degree courses will be able to cope with the emerging disruptions easily and also will be industry ready by the time they are ready to join as professionals.