Vacancies Page

Key Jobs and Responsibilities of a CRM Specialist Include:

• CRM Management: Manage the CRM system (e.g., Meritto( No Paper forms, or other platforms) and ensure it supports the needs of admissions, marketing, and student services teams
• Data Analysis & Reporting: Monitor CRM data to ensure accuracy and create reports that provide actionable insights to optimize student engagement and admissions processes
• Segmentation & Targeting: Develop and maintain student and lead segmentation to support personalized communication efforts across multiple channels (email, SMS, social media, etc.)
• Campaign Management: Collaborate with the marketing team to build and execute automated email marketing, SMS campaigns, and nurturing workflows that guide prospective students through the admissions funnel
• Student Journey Mapping: Map out the student journey, from inquiry to enrollment, to identify touchpoints where engagement and communication can be improved
• Lead Nurturing: Develop strategies to nurture leads through personalized campaigns, providing relevant content and information to improve conversion rates
• Cross-department Collaboration: Work closely with Admissions, Marketing, and IT teams to align CRM initiatives with broader enrollment goals
• CRM Training: Train internal staff on CRM best practices, ensuring they can efficiently use the platform to meet their goals
• Compliance & Security: Ensure that all CRM activities comply with data protection and privacy regulations, such as GDPR

If anyone is interested, please send me your CV in our email id: hr@ilead.net.in

Key Jobs and Responsibilities of a Content Lead Include:

• Content Strategy Development: Create and implement a content strategy that aligns with the university’s marketing goals, with a focus on increasing student applications, engagement, and retention
• Content Creation & Management: Oversee the production of high-quality, engaging, and informative content for various platforms, including blogs, newsletters, social media, landing pages, and email campaigns
• SEO & Content Optimization: Ensure all content is optimized for search engines (SEO) and user experience, driving organic traffic and improving the university’s digital presence
• Cross-Department Collaboration: Work closely with the Admissions, Digital Marketing, and Design teams to create cohesive messaging that resonates with prospective students and their families
• Content Calendar Management: Develop and maintain a content calendar that schedules all aspects of content creation and distribution, ensuring consistency and timeliness across platforms
• Analytics & Reporting: Monitor content performance through analytics tools (e.g., Google Analytics, social media insights) and make data-driven decisions to optimize content and improve engagement
• Team Leadership: Lead and mentor a team of content creators, writers, and editors, ensuring high standards of quality and creativity in all content deliverables
• Brand Voice & Consistency: Ensure that all content aligns with the university’s brand voice, tone, and identity, maintaining consistency across platforms and communications

If anyone is interested, please send me your CV in our email id: hr@ilead.net.in

Key Jobs and Responsibilities of a Digital Marketing Manager Include:

• End-to-End Campaign Management:
• Google Ads: Manage and optimize Search, Display, YouTube, and Shopping campaigns
• Facebook Ads Manager: Oversee campaigns across Facebook, Instagram, and Messenger
• LinkedIn Campaign Manager: Run B2B-focused ads for lead generation and brand awareness
• Microsoft Ads (Bing Ads): Manage additional search and display efforts for untapped audience reach
• Programmatic Platforms: Use tools like The Trade Desk or DV360 (Display & Video 360) for programmatic ad buying and RTB (Real-Time Bidding)
• Affiliate Marketing: Manage affiliate programs using platforms like CJ Affiliate, Impact, or Rakuten Marketing
• Budgeting & Optimization: Manage and allocate advertising budgets across channels and platforms, using tools like Kenshoo or Marin Software for multi-channel campaign management

  Monitor key performance indicators (KPIs) including CPC, CPA, ROAS, LTV, and attribution models

  Optimize bidding strategies using automated rules in Google Ads, Facebook Ads, and other platforms

• Performance Tracking & Analytics:
  Analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Facebook Pixel for tracking conversions and user behaviors

  Create and maintain dashboards using Data Studio, Power BI, or Tableau for real-time performance insights

  Implement event tracking and UTM parameters to track ad performance across various channels

• Conversion Rate Optimization (CRO):
  Use A/B testing tools like Google Optimize, Optimizely, or VWO (Visual Website Optimizer) to test landing pages, ad creatives, and call-to-action (CTA) buttons

  Conduct multivariate testing on ad creatives using platforms like AdEspresso or Unbounce for landing page optimization

• Audience Segmentation & Targeting:
  Create and optimize custom audiences, lookalike audiences, and retargeting audiences using Facebook Audience Insights and Google Audience Manager

  Use Customer Data Platforms (CDPs) like Segment or Blueshift to build enriched user profiles and advanced audience segments

  Leverage demographic, interest-based, and behavioral targeting on programmatic platforms for more efficient campaign targeting

• Search Engine Marketing (SEM) & Search Engine Optimization (SEO):
  Coordinate with SEO specialists to align paid search strategies with organic search campaigns

  Utilize tools like SEMrush, Ahrefs, or Moz for keyword research and competition analysis

  Optimize SEM campaigns using negative keywords, long-tail keywords, and dynamic ad strategies

• Attribution Modeling:
  Apply multi-touch attribution models using platforms like Google Attribution, Kochava, or AppsFlyer to understand the complete customer journey

  Optimize based on last-click, first-click, and time-decay models to refine media mix and budget allocation

• Cross-Functional Collaboration:
  Work closely with design and creative teams to create ad assets. Use platforms like Canva, Figma, or Adobe Creative Cloud (Photoshop, Illustrator)

  Collaborate with the content team to ensure alignment with the overall content marketing strategy

  Partner with product and CRM teams for lifecycle marketing and email campaign synchronization using tools like HubSpot, Marketo, or Salesforce Marketing Cloud

• Stay Up-to-Date with Industry Trends:
  Keep informed on the latest trends, technologies, and innovations in digital marketing

  Participate in industry webinars, conferences, and courses to continuously upskill

  Adopt and test new tools and strategies, such as AI-driven marketing platforms like Albert.ai or Zeta

Preferred Skills:

• Certifications:
  Google Ads Certification, Facebook Blueprint Certification, and other relevant digital marketing certifications.
• Experience with Advanced Tools:
  Familiarity with Customer Data Platforms (CDPs) and advanced automation tools.
• Experience with email marketing automation and CRM platforms like Meritto HubSpot and Marketo.

If anyone is interested, please send me your CV in our email id: hr@ilead.net.in