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Category: Animation,

GROWTH OF ANIMATION AND VFX INDUSTRY IN INDIA

The Indian market for animation and visual effects, or VFX, is expanding rapidly. In fact,it is becoming one of the most promising areas of the nation's media and entertainment industry. With a vast skill pool, the Indian industry is expanding quickly as a prospective market for animation and visual effects assets, and international partnerships are rising as technologies advance by leaps and bounds.

Market Size and Potential-

According to the FICCI-EY Media and Entertainment Report, the Indian Animation and VFX sector has been projected to maintain a steady growth trend. The market was at INR 2.3 trillion by 2023 and has grown significantly. This expansion is fueled by the growing demand from the film and OTT industries, advertising, gaming, education, and other sectors and is likely to surpass 15% CAGR over the years.

Key Drivers of Growth-
  • Demand for Content in Entertainment

More and more people are using Netflix, Amazon Prime, and Disney+, and with it, the demand for VFX and animation content creation has exploded massively. Now, Indian studios are making exceptional world-class VFX for films, series, and commercials for local and international markets.

  • Growth of the Gaming Industry

The demand for animation and VFX has further increased with the Indian gaming industry boom. With new technologies like AR and VR hitting the gaming market, gaming experiences are becoming more thrilling which requires high-quality graphics.

  • Cost-Effectiveness and Skilled Workforce

Due to lower production costs and an extensive pool of skilled animators and VFX specialists, India has also become an outsourcing hub for foreign studios.

  • Government Policies and Incentives

Policies like 100% Foreign Direct Investment in the AVGC sector and the setting up of the National Centre of Excellence for AVGC in Mumbai have been of great help. Also, various state governments have been offering subsidies and infrastructural facilities to promote homegrown talents.

  • Technological Advancements

AI, ML, motion captures and real-time rendering tools including Unreal Engine have revolutionized the way studios approach animation and VFX.

  • Global Collaborations and Outsourcing

The animation and visual effects (VFX) markets in India are expanding rapidly. They are among the most promising areas of the nation's media and entertainment industry. With a vast skill pool, the Indian industry is expanding quickly as a prospective market for animation and visual effects assets, and international partnerships are rising as technologies advance.

Challenges to Address-

Even though the industry is expanding, issues such as talent attrition, piracy, and competition with other global centers still exist. Solving these problems is important for the future development of the industry so as to provide excellent infrastructure, appealing salaries, and strong protection of intellectual property rights.

Future Outlook-

In India, the field of animation and visual effects has a very promising future. The industry will be able to alter the way stories are told across various media, thanks to the fusion of artistic and technological inventiveness. New and exciting trends like virtual production, story interactions, and essentially all-around involvement will further spur growth. India’s advantages of cost-effective production, skilled manpower, and good creative minds help the country to maintain its position as one of the leading countries in the Animation and VFX market. With the increasing global demand for high-quality animation, India is completely ready to fill the demand.

Why Choose iLEAD’s Animation and VFX course?

iLEAD (Institute of Leadership, Entrepreneurship, and Development) in Kolkata, India, is a remarkable choice for animation and VFX because of its industry-oriented courses, experienced faculty, and placement assistance. iLEAD provides state-of-the-art infrastructure along with a state-of-the-art animation lab with 300+ systems at the campus. iLEAD’s course of B.Sc. in Animation Multimedia in Kolkata is taught by top-ranking industry experts as guest and adjunct faculty. iLEAD’s industry-oriented designed course ensures hands-on experience from Day 1. Mentorship and guidance to startup funding are available for your startup from iLEAD after the course. One can also get 1,20,000+ popular, rare, and unique books in the library, 20+ journals and periodicals, around 5,000 audio-visual content, and a very large digital library at iLEAD. That’s not it! iLEAD also provides additional benefits of merit-based scholarships, ‘Earn While You Learn’ opportunities, 100% placement assistance, and opportunities for internships and networking to students.

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