iLEAD conducted a session on Online Marketing to make the students aware of the nature and scope of Information technology and Digital Marketing. The speaker of the session was Ms. Moumita Dasgupta, chief of Content Marketing of Innofied Solutions (an award winning organization catering services in Web Development and Designing, Content Marketing and Digital Merchandising). She started the session by introducing the audience to the role of digital marketing in human lives and organizations. She said Marketing is about creating values in minds of customers. Self Marketing and Brand Marketing are the two modern facets of marketing communication through digital modes. The biggest advantage of Digital Marketing lies in the fact that its reach and capacity of hitting the consciousness of the varied layers of society is much more than the traditional media. Social media is a great example of Digital Marketing platform where news, issues, views, analysis and branding can be done in the most dynamic way. Ms. Dasgupta showed the audience a presentation on the varied fields of Digital Marketing which included- Search engine optimization, Social Media optimization, Pay per Click, Content marketing etc. She even told about the role of search engine optimization in keeping the most quality level content at the top page of the major search engines. Importance of Apps for searches, S.W.O.T Analysis and Online Advertisements were discussed too. Career Opportunities in Online and Digital Marketing are Digital Media Strategist, Business Development Executive, Search Engine Optimization, Copy and Content Writing, Accounts Management and Social Media Executive to name a few. She concluded by saying that Digital Marketing as a career requires deep introspection and sound decision making skills.
