November 15, 2017
Human behavior itself is being captured on social media and capturing consumer attention 24x7 is easier than ever. LinkedIn should be again used in every way to upgrade the professional life and network with the market leaders and CEOs. LinkedIn contains their email id and phone numbers. This otherwise is not accessible at all. There is no privacy of consumers and all social media platforms should be left bereft of information about personal life and should only be used as a PR tool. Time is an asset and many brands are selling time by saving the consumer's time. For multiple social media platforms, niche and quality content should be created, the creator should be focused one genre to understand that market but have different strategies for different platforms like - Facebook, YouTube, SnapChat, Twitter, Instagram and WhatsApp. YouTube is the best platform for video - average of 30 minutes of viewer attention compared to Facebook Video (average of 5 mins of viewer attention). The YouTube video can be linked to the Facebook video for greater visibility. Understanding the TG and the local consumer market is one of the key and vital elements of influence too. It is important to be updated about every new product of market leaders like Apple, Google, Amazon and Facebook.