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Future Vista – Session on Traditional Media

Event Date:

June 17, 2022

The 5th day of Future Vista conclave at iLEAD witnessed dignitaries from the fields of Data Science, Cyber Security and Traditional Media. The forum talked about the immense opportunities in the sectors along with advising students on building their career.

The 3rd and the last panel of the day was based on the importance of traditional media in today’s world. Suman Bandyopadhyay (Asst Professor, NSHM School of Media and Communication), Gaurav Chakraborty (Actor), Rita Bhimani (CEO of Ritam Communications), Prema Rajaram (Journalist) and Sonia Sarkar (Journalist).

Talking about the exposure of print media Prema Rajaram said, “Print always gives you that foundation for being a good journalist”.

Sonia Sarkar suggested students aspiring to become journalists to ‘understand audience’ and also talked about the importance of ‘truth and objectivity' in journalism. She also said how ‘adapting’ and ‘flexibility’ helps in the media profession.

Rita Bhimani narrating the changes in the media sector stressed on the credibility of the traditional media.

The panel also took questions from the attending students and gave suggestions about their future career.

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