A Session with Nilanjan Dasgupta – Advertising in the times of COVID 19
Mr. Nilanjan Dasgupta, Executive Vice President and Executive Creative Director of Rediffusion on the topic 'Advertising in the times of COVID 19' conducted an online Zoom session on May 2, 2020 at 12 PM IST.
He talked about how the tone of advertisements has changed during the difficult times of the pandemic, what brands are doing, the messages they are providing to their customers and how they are coping up with the changes.
He took the students through an optimistic advertisement of Coca Cola and also through his presentation showed how various other brands are reaching people with their optimistic and much needed social messages.
He also engaged into a question-answer and discussion session with the students.