August 5, 2024
On August 5th, 2024, the newly joined Media Science, Film, and Television students under the iLEAD School of Creativity attended an insightful session organized by the Media Science Department. The session was led by Ms. Priyanka Talukdar, an alumna of iLEAD and currently the Creative Head at Quartered Advertising, a renowned advertising agency.
Media Science offers various career paths, with advertising being one of the most lucrative options. Ms. Talukdar provided valuable insights into the world of advertising, explaining its core components, including communication skills, creativity, talent, and knowledge, which are essential to creating impactful advertisements and thriving in the industry. She emphasized that "advertising is for everyone" and elaborated on key concepts like brand identity, the roles of different teams within an advertising agency, and the various job responsibilities of team members. Additionally, she offered practical tips on how to succeed in the competitive advertising field.
The session was highly interactive and saw enthusiastic participation from the new students.
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