Future Vista 2024 – Session on Digital Marketing

Event Date:

April 8, 2024

On 8th April 2024, iLEAD organized an insightful panel discussion at Future Vista about the dynamic era of digital marketing and content creation. Here, the panel discussion entirely focused on the convergence of Artificial Intelligence (AI) and human expertise centers. Professionals from different backgrounds came together to share valuable insights about the future of digital marketing strategies and content creation. The esteemed panelists at the session were Mr. Mitual Das (CEO, UrsDigitally), Mr. Kaustav Mukkherjee (Managing Partner, Platform Play Venture), Ms. Luna Chatterjee (Social Media Influencer), Mr. Aji Mathew (CEO & Co-founder, TechShu & DMU), and Ms. Priyanka Talukdar (Creative Director, The QA). The panelists discussed about the route of digital marketing in the era of AI integration. They provided core knowledge about the predictive analysis of personalized content recommendations and AI algorithms which are the major revolutionary ways to connect with the audiences to create brand value in the market. Mr. Mitul Das provided core knowledge about the leadership process to manage the entire team in digital marketing by adopting artificial intelligence. He also stated how AI needs to have contextual and emotional intelligence.

On the other hand, Mr. Kaustav Mukkherjee talked about how promoting engineering is becoming a core career direction for students in the future, he also said that it is an important course that will be taught in various universities soon. Ms. Luna Chatterjee said to overview what appeals rather than only scrolling down and advised learners about the way to present creative content. Mr. Mathew spoke about how data is doubling every 12 hours by increasing the AI transformation into action. The entire discussion with the panelists was highly engaging and interactive as they discussed the opportunities for students to enlighten them about the digital marketing process in the evolving period of AI as well as provided core knowledge about the challenges in the field. Students discovered quality knowledge about data AI integration and data analytics to perform digital marketing with effective strategic decisions while human ingenuity connects in emotional resonance.