Category: Digital Marketing, BBA Course, Uncategorized, iLEAD,

How to Secure a Six-Figure Salary After Pursuing Digital Marketing

In the digital-first world of recent times, gone are the days when marketing was only limited to billboards and television advertisements. Now, one needs to master the online space. Digital marketing has now emerged as an in-demand career, offering brilliant opportunities that help one not only prosper but also earn big.

According to Statista, the market size of the digital advertising business in India has exponentially increased from 65 billion in 2016 to over 199 billion in 2020. Again, as per Glassdoor, the salaries of the Digital Marketing Head in India range between INR 8 lakhs to INR 30 lakhs, with an average annual salary of INR 15 lakhs per annum. With innumerable companies investing billions into online strategies, skilled digital marketers are in high demand and can command six-figure salaries with ease.

But here’s a catch - not all marketers can make it to the high-income club. Reaching this milestone demands a remarkable blend of strategy, skills, and expertise, and staying updated with the current trends. On this note, let’s dive deep to understand how you can go from being a simple digital marketer to a proud member of the six-figure income club.

Develop the Core Digital Marketing Skills

When you enroll in a BBA in digital marketing Kolkata program, remember digital marketing is a vast field of study that incorporates SEO, content marketing, social media marketing, email marketing, PPC, analytics, and the like. Hence, to enter into the six-figure income club, it is important to get a grasp of one or more of these core areas of the domain.

Invest in Certifications

Remember, certifications are your badges of honour in this domain. They demonstrate your skills, knowledge, and expertise. It also boosts your reliability. If you aim to make it big in the digital marketing world, apart from enrolling in a recognised digital marketing degree Kolkata institute, here are some of the most recognised certifications you should acquire -

Google Analytics Individual Qualification(GAIQ)

Facebook Blueprint Certification

HubSpot Content Marketing Certification

You can also enroll in top BBA digital marketing programs in Kolkata at any recognised institute. However, do not stop there - make sure to apply what you have learned to show real-world results.

Develop a Strong Portfolio

It is important to have a strong track record to justify your demands for a six-figure salary. Your clients and employers would want to see evidence of your ability to deliver results. If you have just stepped foot in the digital marketing world, here are some foolproof strategies to create a strong portfolio-

Do freelance for small businesses or non-profit organisations

Develop a personal blog or social media account where you can showcase your skills and in-depth knowledge of the domain.

Do internships with recognised companies to acquire hands-on experience and gain industry exposure.

Networking Should Be On the Top of Your Mind

In digital marketing, networking is incredibly significant for growth in a career. To do this successfully, make sure to participate in industry events, join webinars, and join online forums. Professional platforms like LinkedIn can also enable you to demonstrate your skills in digital marketing and find lucrative job opportunities. Always remember the more visible you are, the more your chances of landing outstanding jobs.

Be On the Top of Your Game

The world of digital marketing is incredibly dynamic. The trends and tools are evolving continuously. Hence, it is important to stay updated with the current trends to stay apart in the herd. Make sure to subscribe to industry blogs like Moz, Social Media Examiner, etc. Also, follow thought leaders and influencers to acquire critical insights.

Believe in & Negotiate Your Worth

Once you’re done acquiring skills and developing your portfolio, do not hesitate to negotiate your value. Scour through websites like Glassdoor and Payscale to conduct extensive research on salary benchmarks for your role and experience level. Further, ensure to focus on your accomplishments, certifications, and skills during interviews to back up your demands.

Why Choose iLEAD’s Digital Marketing Course?

The BBA in Digital Marketing degree from iLEAD (Institute of Leadership, Entrepreneurship, and Development) in Kolkata, India, should be your topmost choice if you are looking to make it big in this field of study. It was recognised and awarded the Best Entrepreneurship Development Program Institute in 2019. Apart from its experienced faculty, iLEAD has its chroma studio, audio studio, and production house.

By enrolling for the degree, one can avail of the opportunity to get guidance from top industry leaders, gain industry exposure, and take part in portfolio-worthy projects. Furthermore, iLEAD also offers merit-based scholarships, ‘Earn While You Learn’ opportunities and remarkable internship and placement opportunities to its students.

Sources:

https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/

https://www.glassdoor.co.in/Salaries/head-of-digital-marketing-salary-SRCH_KO0,25.html

How to Secure a Six-Figure Salary After Pursuing Digital Marketing