Digital Marketing

Start date: 30-September-2017

Duration: 3 Months


It’s no secret that the world has embraced all things digital since the birth of the internet. To give you an idea of the explosion of online usage over the last 15 years, about 361 million people were online worldwide in 2000. In 2014, there were over 3 billion. That’s a growth rate of 764%! Today, nearly half the world is online. No matter which device you use, on average, people spend over 1,900 minutes per month online — that’s over 30 hours!

So what are they doing with all that time online? And how can your business tap into this opportunity? The online advertising market in India has touched Rs 3,575 crore (578.13 million) in 2015, a 30 per cent rise from Rs 2,750 crore (US$ 444.72 million) in March 2014, as per a joint study by the Internet and Mobile Association of India (IAMAI) and IMRB International. But there will be a severe lack of trained digital professionals. Online video has also seen triple-digit growth in the last five years, with millions everyday watching video on social sites or via websites such as Netflix and YouTube.

To cater to this growing need and also help working professionals to keep up with the growing demands of this sector, iLEAD has developed a three month modular course on Digital Marketing. This three months digital marketing program at iLEAD is designed to provide you with the skills that will help you to understand and manage these digital marketing tactics as per the integrated strategies.

Digital Marketing is one of the most sought after professions following the rapid evolution of social, internet and mobile marketing.
So what are you waiting for?
Gear up and join

iLEAD’s Digital Marketing course

Quick Look

  • Course Structure Open or Close

    Part 01

    Day 01

    A Role of Digital Marketing as part of Whole Media Mix

    Marketing Overview – Present Scenario – With Projection – Some Spends Data

    Mobile and Handset – technology – How it is disrupting ecology

    Differentiation of Media Assets – Paid, Owned Earned

    Caste study to discuss - 30 mins discussion – GD

    Day 02

    Re-Cap - Differentiation of Media Assets – Paid, Owned Earned

    Brand Matrix – Where Digital can come into play – Broad discussion – With Examples

    Introducing Marketing Funnel - A bit out Funnel points and What Media Tasks it caters to

    Setting the Expectation of the Course

    Case study to discuss - 30 mins discussion – GD

    Part 02

    Day 03

    Marketing Funnel – And Media tasks

    Key Deliveries according to the Media tasks as per the Funnel

    How Paid, Owned Earned – falls into funnel

    Paid Media - Deliveries catering to that Media task and Thus the mechanism of to deliver (That is Impressions, clicks & Engagement & app download, Leads Etc)

    Day 04

    Re-Cap Marketing Funnel & Deliveries catering to that Media task and Thus the mechanism

    Costing models – CPM, CPC, CTR, CPV/CPCV rates (some general rates)

    Caste study to discuss - 30 mins discussion – GD

    Assignment – Create a Media Task Map for a Client (Example)

    Part 03

    Day 05

    What is SEM?, what Funnel points does SEM caters to

    How SEM can be Used in Different scenarios

    Paid Media – SEM - Pay Per Click or Search Engine Marketing

    Costing models – CPC, CTR rates (some general rates)

    30 Mins Discussion – on previous Assignment

    Day 06

    RE-Cap on Paid Media – SEM - Pay Per Click or Search Engine Marketing, Costing models – CPC, CTR rates (some general rates)

    Tracking – How to Track your Campaigns

    ROI models, Projections and A to S ratios

    30 Mins General Discussion

    Assignment – Create – A SEM plan

    Part 04

    Day 07

    Re-Cap Marketing Funnel & Deliveries catering to that Media task and Thus the mechanism

    PAID Media – Display

    Which Task Display falls under?

    Various Platforms – Models

    Various Networks available – Cross Screen

    30 Mins Discussion – on previous Assignment

    Day 08

    Re-Cap on Display as Platform

    How Big Data is Helping Display

    How Display is Getting Revamped

    Retargeting + Remarketing

    Programmatic

    DSP + Etc – All Terminologies + Costing Models + General Rates

    Assignment – Same Client – Display Plan

    General Discussion – 30 mins

    Part 05

    Day 09

    Re-Cap - Differentiation of Media Assets – Paid, Owned Earned

    Owned Media –

    Search Engine Optimization – What is SEO – observational Science?

    Understanding Keywords and Using SEO the right way

    Algorithm updates – Google’s philosophy

    30 Mins Discussion – on previous Assignment

    Day 10

    Re-Cap – SEO (Overal main points)

    Keyword Research

    Website analysis + Competitor study

    Off – Page Strategy

    Assignment – Same Client – SEO Plan

    General Discussion – 30 mins

    Part 06

    Day 11

    Re-Cap - Differentiation of Media Assets – Paid, Owned Earned

    Owned Media –

    UI + UX – Basic Design aesthetics – A/B split testing

    Content

    Content marketing

    Social Media Marketing - Which Task SMM falls under?

    Leveraging Social Media

    Discussion – 30 mins – previous assignment

    Day 12

    Social Media Continues:- Re-Cap - Leveraging Social Media

    Difference between SMO and SMM

    Content Mapping + Planning

    Looking Beyond FB

    ORM – Reputation Management

    Listening tools

    Discussion – General – 30 Mins

    Day 13

    Social Media Continues:- Re-Cap - Leveraging Social Media

    Effective Platform Selection - When to use what and Plan

    Outreach – An ORM and SMM methodology

    ROI – Mapping in SMM + Attribution Model

    How to choose platforms on the Basis of a Brief

    FB + Twitter + Insta + Linkedin – Demystified

    Discussion – General – 10 Mins

    Grand Viva Assignment – Complete Brief of a Client – Complete Digital planning – Briefing Sessions – 20 mins

    Day 14 + Day 15 + Day 16

    Complete Plan Presentation from Students – Each student will have 35 Mins Each, with Questions of 15 to 20 mins each – and they will be Evaluated on this Presentation

  • Course Fees Open or Close

    Fees: 15,000

Ask your query

91.8334878444/ +91.8335866691/ +91.9830015207/ +91.33.40182000/02

professional.courses@ilead.net.in

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