An Essential for Tomorrow

At the brink of technological innovations, it is important to realize the importance of working with the new tools because those who don’t, will not be ready for the next era. Some of the tools of the 21st century in which most organizations and the populations’ functions and remain connected comprise of the Social Media and gadgets like the iPhone.

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How to Stay Ultra Inspired: What Robin Sharma Says

In our fast paced and distracting world many lose the power to focus on their goals. It is vital that you stay ultra inspired on a daily basis to execute your plans into action. Everywhere you look around and any iconic individual you come across will have the energy driven by inspiration. Robin Sharma says, “massive levels of energy born of inspiration” is required to be the leader in your field. If you look at any inspirational figure from History – Thomas Edison, Pablo Picasso, Da Vinci  they were all fuelled by intense purpose and inspiration.   He suggests some of the best ways to protect inspiration

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Survive Content Desensitization

Everyday there are hundreds of posts online that a person is being bombarded with. Ranging from news to ads about product that promise to better your life, there’s no end to it. Our world today has too much Social Media and digitization and a popular belief seems to be that people who are not jumping on the wagon are lagging behind in life. But the internet and daily dose of television, ads and newspaper is not proving to be beneficial for many. This is mainly due to a phenomenon which I call “Content Desensitization.”

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Deconstructing Society Through Modern Media Rhetoric

iLEAD organized an interactive session on analyzing Advertising dynamics through the parameters of Media, Society and Gender. The session was taken by Ms. Katy McAlary who is an English Language Fellow from United States- Department of State English Language.

Event Link: Guest Lecture Session on Media, Society and Gender at iLEAD

IN_McAlaryKaty McAlary from US Department of State-English Language who conducted a workshop entitled “Mirror Mirror: Deconstructing Society Through Modern Media Rhetoric” at the US Consulate, Kolkata spoke to us about the significance of the workshop, today’s media world and much more.  The workshop, through the lens of news, advertisements, and social media platforms dissected the agenda behind the art of media and socio economic, political and psychological impact it has in persuading the society as a whole.  The workshop was held on Mondays from October 23- November 13.

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